DEMOGRAPHICS
Male: ........................................................90%
Female: ........................................................10%
average age: ........................................................20-27
full time worker: ........................................................35%
part time worker: ........................................................52%
Students: ........................................................13%
Location: ........................................................Urban Streets
Marital Status: ........................................................Single
PSYCHOGRAPHICS
the readers of which are targeted for my music magazine are generally male readers. I would expect the perfect reader for this magazine to be a young male who is single and around 23 years old. This man, who lives in a terrace house or flat, does not have a very high income as he probably blows his money on "gangster" clothes that he does not need but we still advertise in our magazine. I would say that because this guy doesnt have a steady income then he wont want to buy fancy foods and cook feasts everynight so i would say he is more of the takeaway eater e.g. McDonalds and Burger King maybe even Chinese. this man i would expect to be interested in hip hop and rap music and like artists such as Lil Wayne and T.I.
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